Search Engine Marketing

Search Engine Marketing Basics That Always Work

Search Engine Marketing

Marketing Solutions

  1. Lead Generation Machines
  2. Lead-to-Sale Conversion Tools
  3. Websites that Sell
  4. Search Engine Marketing
  5. Turbocharged Sales Pipelines
  6. Marketing Performance Metrics
  7. Customer Loyalty Marketing

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5Search Engine Marketing Basics
That Always Work

Fact: 62% of search engine users click on links returned within the first page. Just because you’ve built your web site it doesn’t mean these search engines will automatically find it and give it a high keyword search return rank. Cut to the front of line and get behind the red-velvet rope and into the VIP room -- where your real prospects are waiting!

Problems Solved

  • Your website is listed too low in search returns for keywords you need.
  • Your competitor's websites are ranked higher than yours
  • Paying too much for keyword advertising

Do’s:

There are many complex search engine optimization schemes available. And some work well for particular websites. But we’ve found these basic “best practices” work very well for most sites.

  1. Create page titles, article names, and HTML headers that contain keywords.
  2. Optimize and trim down your titles and descriptions text.
  3. Acquire quality, market-related links to your site.
  4. Get “link juice”.
  5. Create a sitemap.
  6. Register your website with Google Local.
  7. Optimize your "Click Here" link anchor text.
  8. Make a video.
  9. Read and follow Google’s Webmaster Tools instructions on this topic.

Don’ts: 

Don’t let your competitors’ websites get ranked ahead of you for the keywords you should be using!

Don’t try to fool the search engines. You will be penalized. It’s not worth the risk.

Don’t expect success overnight. Climbing to the top of search returns takes time and methodical implementation.